Senior Associate - B2C

Overview

Job Title: Senior Associate - B2C

Function: Business Development B2C - (Open Programs)

Location: Hyderabad

Job Purpose

We are seeking a highly motivated and skilled programme advisor to join our dynamic B2C sales team. The ideal candidate will have a proven track record of success in inside sales, exceptional communication skills, and the ability to thrive in a fast-paced environment.

Job Outline

Key Responsibilities:

1. Sales Target Achievement:

• Set and exceed ambitious sales targets by consistently meeting and exceeding quotas.
• Implement strategies to maximize revenue, including upselling and cross-selling.
  
  

2. Sales Target Achievement:

• Ensuring that there is a minimum of 50% contribution in enrollments from B2C pipeline in every cohort.
• Responsible for generating a revenue of 3-3.5 Cr for the year 2024-2025 from open programmes that includes comprehensive leadership programmes and topic focused programmes.
• Set and exceed ambitious sales targets by consistently meeting and exceeding quotas with a minimum enrollment of 200-250 Nos from open programmes for the year 2024-2025.
  
  

3. Payment Collection and Outstanding Reduction:

• Proactively follow up on outstanding invoices and payments.
• Implement strategies to reduce outstanding balances, working closely with the finance and accounts receivable teams.
  
  

4. Sales Pipeline Management:

• Ensuring the productivity matrix (no of dials and talk time) are maintained consistently with a minimum of 120 calls per day and 4 hours of talk time per day.
• Effectively manage and prioritize the sales pipeline, ensuring timely follow-up and closure of deals.
• Provide regular reports and updates on sales activities, key performance indicators, and opportunities.

Qualities for Success

1. Goal Orientation:

• Desire to take on ambitious targets and own the outcomes.
• Proven track record of meeting and exceeding sales targets.
  
  

2. Sales Opportunity Identification:

• Identifying potential sales opportunities.
• Clearly articulate value propositions to potential customers.
  
  

3. Communication Skills:

• Excellent verbal, listening, and written business communication skills.
• Deliver compelling sales presentations without diluting the brand of ISB.
  
  

4. Technology Proficiency:

• Strong competency in understanding and utilizing the CRM Tool (Sales Force).
  
  

5. Program Fulfillment:

• Responsible for ensuring cohort fulfillment for all programs assigned to the BD Owner.
  
  

6. Mindset and Approach:

• Premium product/service mindset (not “sales by discounting” mindset).
• Comfortable and poised speaking with mid-to-senior level managers, business leaders, and HR leaders.
  
  

7. Adaptability:

• Adaptability to evolving market conditions.
• Willingness to embrace new sales strategies.

Job Specifications

Knowledge / Education:

• Graduate /Post-Graduate

Specific Skills:

• Communication Skills
• Sales and Negotiation Skills
• Relationship Building
• Prospecting and Lead Generation
• Adaptability
• Continuous Improvement
• Team Collaboration
• Problem-Solving Skills
  
  

Desirable Experience:

• 2+ years working in an inside sales role in a high-growth, dynamic environment; experience in the ed-tech industry is a plus.

How to Apply

To apply, please write to talent_acquisition@isb.edu.